| Challenge of solar water heater business |
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| Written by solar water heater | |||||
| Wednesday, 29 October 2008 02:49 | |||||
Solar energy has adequate reserves, less environmental pollution, large market potential of a number of advantages, and solar water heaters are an economical, environmentally friendly, safe and user-friendly green energy-saving products. "National Renewable Energy Law" after the introduction, throughout the solar water heater manufacturers have sprung up in recent years, Jiangsu Province Rugao solar water heater industry's rapid development, the city has become one of the important pillars of the industry.
Identify the direction of an all-out effort to build brand industrial area Based advantages, build Base industrial development. In recent years, Rugao based on industry-based advantage to develop solar water heater industry to formation of the yuan in Jiangsu as a leader or group of 100 solar water heaters and accessories manufacturers cluster, the total number of enterprises across the province for more than one-fifth of the total number of , Accounting for 3.3 percent of the total number of the country. In 2007 the city to achieve sales of solar water heaters 1,020,000,000 yuan, total sales of 3.5% of the total market. The city will be planning the development of solar energy industry in targeting "the first city in Jiangsu Solar Energy", "National Solar town." Integration of resources, to explore the development of industrial clustering. The city to make full use of regional resources have developed more than 100 member companies of Nantong solar thermal Chamber of Commerce. Rugao city government in recent years in a row to launch a capital increase to support, the project's capital cost reduction, priority in the use of bank loans and a series of preferential policies for the industry, as well as planning and construction of an area of 318 mu with a total investment of 1,120,000,000 yuan of the solar industry and trade integration Based Industrial Park. In the government's encouragement, the city's annual sales of solar water heaters close to 30% of the rate of increase in 2007 in the city's yuan rose into the Group of the Chinese solar thermal use of the 10 backbone enterprises, the yuan or trademarks have been identified as Chinese Well-known trademarks. Optimize the structure of chain extension of the green industry. In 2007, according to the city in the region Tuosu a large wholesale market of Jiangsu in east China solar energy distribution center, set to create a production base and sales window, three-in-one R & D center in east China's first solar energy trading platform. Last year, the yuan or Group with the Qinhuangdao Glass Research and Design Institute of China's joint development of the first to float the production process of flat-panel high-boron silicon production lines with an annual output of the formation of a high-boron silicon solar vacuum tube production capacity of 10,000,000, which is lower in Jiangsu Area of solar water heater cost of production enterprises of great importance. At present, the yuan by the group or take the lead in the implementation of a complete industrial chain of China's solar energy technology has become a hot industry, an important evaluation of the use of one of the indicators. Industrial development bottlenecks constraining Although in recent years, Rugao solar water heater industry development speed, market share has been enhanced, but the industry still faces many constraints, mainly in the following areas: Uneven industry. As the state's solar water heater industry did not enter a unified standard system, resulting in a large number of grass-roots workshop solar water heater manufacturers, these companies lack the core technology to OEM assembly operation of the production, product quality problems, the level of marketing Low, lack of after-sales service, seriously affected the image of the solar water heater industry. Chinese home appliances market, according to a joint study group released the latest data showed that only 16 percent of consumers use of solar water heaters said. Inadequate implementation of the standard installation. Jiangsu Province with effect from January 1, 2008 from 12-below water supply needs of the building must be designed to install solar water heater system. However, the grass-roots level is not strictly in accordance with the regulations, the construction of new water heater installed in the specifications, pipeline arrangement, water drainage, such as lightning protection against wind and not having a unified standard has been building the roof is cluttered layout, Pipeline Luanla, do not install Wen, the city has seriously affected the capacity of the village of neat appearance, but also affected the safe use of the water heater. The low level of industry as a whole. A large number of non-brand-name companies due to the small scale of production, poor product quality, weak after-sales service, can only rely on low prices, the profits of small to survive in the real R & D, service system on the high-brings into the business difficulties, the result is a strong card is not strong , Many non-brand-name. At present the industry as a whole led to the scientific and technological content of products on the low side, the weak capability of independent innovation, industrial structure upgrade level of need. The use of the product penetration rate is not high. According to incomplete statistics, solar water heaters rate of about 10%, of which the rural rate is only about 2%. First, because of inadequate market. Solar water heaters in recent years with the rapid development of new industry, marketing-oriented sales model is still fragmented, market planning and management of the channel is lagging behind. The second is due to the lack of obvious advantages of the product. Solar water heaters in outdoor safety, effects of winter rain, the service life of the product and so can not be compared with the electric water heater, and each of the 2,000 or so price is not an advantage, most consumers choose to buy the electric water heater. Liquor to innovation, and constantly open up industrial development in the spring In the face of the current development constraints, only an in-depth analysis of the reasons, the courage to emancipate the mind, bold reform and innovation, constantly cracking problem, Rugao solar water heater industry will have to increasingly fierce market competition to win a head start, progress has been made in the development. The establishment of industry-standard systems, enhance the level of the industrial structure. Brand constraints of the current mess is a solar water heater industry development bottleneck, as soon as possible to establish a comprehensive system of industry standards. On the introduction of solar water heater system of industry-standard policy paper, solar water heater manufacturers strict examination and approval of access, quality of the implementation of mandatory product certification testing, failed to strengthen the brand and manufacturers out of the mechanism, improve the operation of industry regulation and oversight mechanisms . Strict implementation of the standard installation, and promote energy-saving building products. Jiangsu Province has introduced a standard installation of solar water heater system, the key now is to work hard to implement: a new building to the strict architectural drawings good clearance, clearance of products from the standard approach to detect customs inspection; to strengthen the existing building to install Rear of the property management and safety inspections. Second, it is necessary to strengthen the design and production business units combine to enable the production of products in the stage of integration into the building design. Third, we need to nurture a group of solar water heater installation and maintenance services to enterprises and open up the solar water heater installation, management, maintenance services market. Regional integration, Industry and Energy, to accelerate the development of industrial clustering. Full enlarge areas of Jiangsu start as early as solar water heater industry, enterprises on the basis of advantages and increase the well-known brands and leading enterprises to support the efforts of the solar energy industry to give preferential policies, in line with local conditions to develop repair industry development plan, step by step planning and construction of solar energy industrial park, introduced The preferential policies for enterprises to enter the park, and guide the manufacturing operations of the traditional man-out errors and take the cluster development of intensive concentration on the road, through the optimization of the industry constituted the industrialization of profit maximization. Nurture a healthy market and improve product penetration. Regulate the sale of solar water heater product management, step by step to create a group of a certain size of the sales market. Introduction of the product after-sales service rules, a sound credit system industry. To carry out a "green water civilization" campaign in schools, factories, hospitals and other public buildings on the mandatory installation of solar water heater system. Guide enterprises in rural areas around the new building, energy conservation closely emission reduction, multi-tap distribution channels and expand the market space to effectively increase the rate of use of solar water heaters, to build a conservation-minded and innovative country to make more contributions. Improve the scientific and technological content of products, and actively adapt to the demands of the market. Incentive policies put solar water heater manufacturers to strengthen independent innovation, and guide enterprises and institutions of higher learning, scientific research institutes of the joint efforts from the consumer's point of view of product design and R & D, product congenital remedy the shortcomings of human nature and the use of the design, to explore Dongyu days in use, automatic Sheung Shui, freezing wind, the water temperature to maintain, since fouling row, and other new technology, from products to achieve a single technology, the small profit margins to support high value-added, the use of the high rate of satisfaction with the changes. |
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| Last Updated on Sunday, 30 November 2008 13:38 |
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